Project Information
Category: Web design, graphic design, digital marketing, social media marketing, SEO
Client: American Superior Apparel
Project date: May 2021
Deliverables: Visual system, Responsive, e-commerce web site
Tools: Photoshop, WordPress, Illustrator, Figma
Project url: http://www.americansuperiorapparel.com
Project Details
After identifying their mission statement and goals, I rebranded their website by designing a cohesive visual system to help the organization to apply a clear and modern style across platforms. Giving the site an urban theme, in light of the fact, their target audience are a younger crowd.
Logo Design
After exploring 3 concepts, I decided to choose #2 because of the visual harmony with the blue and the A letter gave it a more serious look, as well as the resonating symbolism behind the elements.
Branding
Banners ad's, Business cards, postcards
We created all the inforgraphics and other marketing material to be placed on this client’s social platforms.
Web site
American Superior Apparel is a clothing line business. We wanted to create a site that reflect their urban fashion style. Employing our UX experience, we created an e-commerce site that will engage their potential clients with new styles as well as other services they provide.
