American Superior Apparel

American Superior Apparel

Project Information

Category: Web design, graphic design, digital marketing, social media marketing, SEO

Client: American Superior Apparel

Project date: May 2021

Deliverables: Visual system, Responsive, e-commerce web site

Tools: Photoshop, WordPress, Illustrator, Figma

Project url: http://www.americansuperiorapparel.com

Project Details

After identifying their mission statement and goals, I rebranded their website by designing a cohesive visual system to help the organization to apply a clear and modern style across platforms. Giving the site an urban theme, in light of the fact, their target audience are a younger crowd.

Logo Design

After exploring 3 concepts, I decided to choose #2 because of the visual harmony with the blue and the A letter gave it a more serious look, as well as the resonating symbolism behind the elements.

Branding

Banners ad's, Business cards, postcards

We created all the inforgraphics and other marketing material to be placed on this client’s social platforms.

Web site

American Superior Apparel is a clothing line business.  We wanted to create a site that reflect their urban fashion style.  Employing our UX experience, we created an e-commerce site that will engage their potential clients with new styles as well as other services they provide.