Copywriting – Increase your BRAND Awareness

Copywriting

Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. 

Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond — or, ideally, to Google the slogan or brand to learn more about the campaign. And where a blog post like this one has the luxury of hundreds of words with which to make a case, copywriters only have a few words to make their case.

Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. Some examples are emails, websites, advertisements, catalogs and others. The professional assigned to write and develop the “copy” is the copywriter.

Our day-to-day, copywriters are tasked with writing clear and concise copy for ads, marketing materials, and websites, for virtually any audience and any industry.